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The original item was published from 5/7/2018 3:09:38 PM to 5/7/2018 3:10:16 PM.

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Economic Development Spotlights

Posted on: May 7, 2018

[ARCHIVED] Dinan Engineering Relocates to Opelika


Opelika is shaping up to be a center of performance automotive aftermarket technology. Dinan, a company known for performance hardware and software for BMW, Mercedes & Mini vehicles has announced a relocation to Alabama.

The move represents a consolidation of assets for Driven Performance Brands, which has under its umbrella several companies specializing in various high-performance and racing products. Among them are B&M Racing and Performance, Flowmaster and Hurst Shifters.

“We are excited about Dinan moving to Opelika, which will bring more  good paying jobs to our community. We’re always proud to announce growth in Opelika. Welcome Dinan!,” said Mayor Gary Fuller.

Driven has owned Dinan since 2013. In August 2017 it acquired APR, LLC, "a leading designer and manufacturer of performance software tuning solutions as well as highly engineered hardware products including turbo systems and air intake, exhaust and suspension components for Audi, Porsche and Volkswagen vehicles." Dinan was founded with a focus on products for BMW owners.

APR already had a 78,000-square-foot campus in Opelika. Moving Dinan from Morgan Hill, Calif., to the same location will allow the two companies to combine some resources, while still maintaining separate specialties and marketing.

"Both APR and Dinan have a proud legacy of highly engineered products of the finest quality – and a legacy of unmatched performance that has been researched, developed, and proven on the racetrack," said APR President and CEO Mitch Williams. "We welcome Dinan to their new home in Alabama!"

According to information released by the companies, they anticipate developing relationships with the engineering program at Auburn University. A company statement said that Auburn "will become a top-tier talent provider for future Dinan engineering and development programs."

For more information on how to experience the Dinan Difference, visit


About Dinan

Founded in 1979, Dinan is well established as North America’s premier BMW and MINI tuner.  Dinan develops, manufactures and markets a comprehensive line of high performance products and systems, distributed through a nationwide network of Authorized Dinan BMW and MINI Performance Centers that includes select BMW Dealerships and Independent BMW Service/High Performance facilities.


Dinan’s comprehensive warranty program, introduced in 1997 provides BMW and MINI owners with matching coverage to that offered by the new car warranty, ensuring that Dinan performance enhancements and the car they have been installed in are covered for up to 4 years or 50,000 miles; including consequential damages.  BMW automobiles can now be performance-tuned without the associated concern of negatively affecting the new car warranty coverage, making the idea of enhanced driving fun and excitement appealing to a much broader range of drivers.

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